The Merrill Educational Center needed a modern website so that this Westlake Village, CA-based educational institution could obtain ownership of its presence, messaging and brand on the Internet. For too long, third-party websites and directory services have “scraped” phone numbers, addresses and other publicly available information about MEC that was often outdated or incorrect, and these third parties displayed that content to potential clients in search engine results or online listings. Without its own online presence under MEC control, clients and other legitimately interested parties were unable to find relevant, up-to-date information about the company’s services, programs, staff, or reputation.
In addition, The Merrill Educational Center needed to digitally modernize other ways in which it communicated with clients, staff, and the public. This included a gradual yet concerted effort to migrate to a modern email system under its own domain name, downloadable documents and forms, and online lead-generation.
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